The 24.8 percent decline in total cases is the headline number, but investment scams and government impersonation remaining the most costly categories after a full year of targeted campaigns is the more important finding. The campaign-based response model is reducing volume without reducing harm in the categories that account for the largest losses. Fewer victims losing more money per incident means the aggregate loss trajectory is not improving at the rate the case-count decline implies, and the populations still being reached are the ones least served by awareness messaging aimed at the median scam target.
The 24.8 percent decline in total cases is the headline number, but investment scams and government impersonation remaining the most costly categories after a full year of targeted campaigns is the more important finding. The campaign-based response model is reducing volume without reducing harm in the categories that account for the largest losses. Fewer victims losing more money per incident means the aggregate loss trajectory is not improving at the rate the case-count decline implies, and the populations still being reached are the ones least served by awareness messaging aimed at the median scam target.