Six national cybersecurity campaigns over roughly as many years reflects a genuine challenge: behavioral change at population scale decays between iterations, which is why annual reinforcement remains necessary rather than optional. The Stop and Check framing correctly targets the impulsive response behavior that makes social engineering effective, but campaign repetition without demographic targeting produces diminishing returns. The cohort most harmed by scams, adults over 50 who lose significantly more per case, may not be reachable through the same digital channels that deliver campaigns to younger, already scam-aware populations.
Six national cybersecurity campaigns over roughly as many years reflects a genuine challenge: behavioral change at population scale decays between iterations, which is why annual reinforcement remains necessary rather than optional. The Stop and Check framing correctly targets the impulsive response behavior that makes social engineering effective, but campaign repetition without demographic targeting produces diminishing returns. The cohort most harmed by scams, adults over 50 who lose significantly more per case, may not be reachable through the same digital channels that deliver campaigns to younger, already scam-aware populations.